1 Dec

The Ice Cold Truth About Professional Product Photography

The problem with product photography is that it’s a bit like riding a unicycle. It looks easy, until you find that you can’t even get as far as falling off because you can’t get on in the first place. In fact product photography is even worse than this, because many people think that not only is it easy, they’re actually good at it. There’s no physical falling off involved which would otherwise tell you that your skills fall fairly short of the ideal, except that of course there is a falling off involved – a falling off of the number of sales you’re likely to get.

Photographing products for sale seems easy. After all, all that’s needed is the product, and something to photograph it with. Digital cameras are now not only highly sophisticated, but pretty affordable too. This gives people the misunderstanding that the process of advertising photography is easy, but in effect it’s actually about as effective as trying to ride a unicycle with stabilisers, and still falling off.

For example, let’s take a cold bottle of beer. What could be easier to photograph than a nice cold beer? You have the beer in the fridge, you take it out, and you start photographing it. Of course, you’ll need some pretty good lighting set up otherwise the whole thing will look flat, dim and dull. But then the moment you point the bright lights at the cold beer you find that the beer starts warming up.

You imagine that it would look good if you could recreate the sort of look professional advertising photographers achieve, with ice trickling down the side of the beer. You get some ice cubes, mash them up, and drip them down the side of the beer. Within seconds, they’re all melted, and puddle around the bottom of the bottle, leaving you with the chance to occasionally take one photograph if you’re lucky. Of course, what you won’t know is that real product photographers don’t actually use ice. They use something called ice powder, which is a gelatine based substance which, when mixed with water, creates a clear, slushy sort of mixture which looks like ice, but doesn’t melt. It also sticks very well to surfaces, making it ideal for photographing anything that’s supposed to look cold, like your beer bottles, or a cold can of drink.

There are so many other tricks and tips to product photography, which effectively means that almost nothing you see in professional product images is real. But if you don’t realise this, and you don’t realise what the techniques are that are used by professional photographers then you’ll always end up with images that are sub standard, and about as impressive as a unicycle with stabilisers, or a tightrope that’s sitting on the floor.

Of course, the reason why many people choose to take their own photographs is because many of the leading advertising photography studios charge very high prices. But just because some of the more prominent studios make it clear that they’re happy to price small businesses out of the equation, that doesn’t mean to say that all studios feel the same way. In fact there are many highly professional advertising photography studios which offer professional grade photographs which incorporate all of the tricks of the trade needed to create an image that sells, yet for a price that’s incredibly competitive .

In fact prices under 10 are perfectly possible to find, meaning that you could have a professional product photograph that’s likely to grab attention for all the right reasons, and help promote your product successfully, for about the same price as a small round of drinks. Now that’s something worth cracking open a beer for.

1 Dec

The Bird Eye – An Organ Wild Animals Cannot Live Without

The name “bird’s eye” has been given to many companies and mapping mechanisms. Who could forget Bird’s Eye vegetables? There are many applications that want you to make the connection between the bird eye and high quality products or software that can show map details for miles. The bird’s eye is a remark that is often tossed around when someone is referring to a high vantage spot that allows them to see the lay of the land for several miles. How much do we owe these wild animals?

Did you know that your eye and the bird’s eye have many of the same structural features? Both the human eye and the bird eye have a cornea, retina, iris, lens, anterior chamber and eyelids. Some of these structures function in the same way for both humans and wild birds/domesticated birds.

The obvious difference is the size of the eye in comparison to the rest of the body. A starling’s eye is 15% of their body mass, whereas a human’s eye is only 1%.

The size of the eye depends on the bird species. Owls, for example, have huge eyes that allow them to take in more at once. For a wild bird that is important because it means that they can spot enemies and their prey much easier. Owls cannot move their eyes so they rotate their heads.

How far do they rotate their heads? They rotate a whopping 200 degrees. Another difference to be found is the number of eyelids a bird has over humans. The human eye only has an upper and lower eyelid.

All species of birds have three eyelids. They have an upper, lower and a nictitating membrane that cleans and protects the eye. Another difference is in the positioning of the eyes.

Humans and most wild animals, especially predators, have eyes that are not as centralized as a bird’s eye. A bird’s eye is on the front of the skull and they lack the ability to see very far to the sides. This is why birds turn their heads often.

Human’s can get by without their eyesight. There are many devices and advancements in medical science that allow for humans to compensate for vision loss. Wild birds do not have this luxury.

If their eyesight is damaged, then they will undoubtedly starve or die without outside help from a conservation or rescue group. The bird eye may just be an organ but it is one that these two legged, winged wild animals cannot live without.

Mike Selvon portal offers free articles on birds. Find out more about the , and leave a comment at the blog.

1 Dec

Ideas For Quick Science Fair Projects

Quick Science Fair Projects

Students in high school participate in science fairs in order to demonstrate their advanced understanding of a biological or physical sciences concept. These students are required to present a project that indicates higher order thinking and analysis. The standards for evaluating projects for these grade levels can be quite high and the competition can be fierce. The events for young students are based on different principles. Often younger students in the earlier grades participate in quick science fair projects. These quick science fair projects are not based on the level of knowledge or application principles of the high school students projects. The quick science fair projects in the earlier grades are based more on demonstrating an understanding of the facts related to a particular topic of science.

Quick science fair projects for the younger students are often completed in a matter of days, where the high school age students can spend weeks or even months on their projects. The quick science fair projects designed for younger students are tailored for the learning styles and abilities of this age of student. Thinking abstractly is not skills that younger students have developed so quick science fair projects are perfectly suited for their abilities. The characteristics of quick science fair projects include the use of every day items that can be found easily in the home or classroom. The teacher will often provide the necessary materials so that these younger students can experience the successful completion of their quick science fair projects.

While there are processes and the need to record data while completing quick science fair projects, the steps involved will be clearly explained to the students. For the earlier grades it is more important to carefully instruct them throughout the process of completing their projects. Older students can generate some of their own questions and testable theories, but younger students fare better with a set list of materials and how to use those materials to achieve the results. When deciding which quick science fair projects to use in the classroom it is important for these reasons to choose projects that are age appropriate. This way you ensure that the experience of bringing science to life is rewarding and enjoyable for your students.

1 Dec

Making Your Choice Among Cosmetic Surgeons

One of the most important decisions you will ever make is deciding among the many cosmetic surgeons in your area. You want to make sure that you are as comfortable as possible with your final choice so that you can be confident you’ll be happy with the results. Here are some considerations to keep in mind before you choose.

It is critical that you do an extensive amount of research, not only regarding the type of procedure that you want but also the doctor who will perform it. You need to look at his or her training, education, experience, and competence. Also, it is important that you find out whether or not the doctor you are considering has had any sort of claims filed against him or her by patients who have undergone the same procedure that you will have. Look closely at any available before-and-after pictures of previous patients and make sure you are comfortable with the doctor’s previous results. Speak to those patients if you can.

The Types of Doctors Who Become Cosmetic Surgeons
There has been a substantial rise in the number of people who have chosen to have plastic surgery performed in recent years. As a result, there are more cosmetic surgeons in the field. There is a very competitive pool of available doctors, so you want to make sure that you make your choice based on professionalism and ability, not any sort of hard sales tactics you may experience.

How to Evaluate Cosmetic Surgeons
If one of the doctors you are considering practices in a well-established hospital with a strong reputation, that is obviously a plus. These types of facilities evaluate doctors based on the competence, training, experience, and education just like you should. If a doctor is allowed to practice in that hospital, that is a good sign that he or she has met the criteria that you should be looking for.

However, there are still many, many questions that you should ask before choosing a doctor, even if he or she practices in a facility that has a sterling reputation. Find out how long the doctor has performed the specific procedure that you will have, and ask where he or she received training in that procedure. Make sure you know what type of continuing education the doctor has pursued and how much experience he or she possesses.

You’ll also want to know how many patients have had to return for corrections or revisions, and get detailed information regarding the risks and possible complications of the procedure you are having. All of the doctors you are considering should have an ample number of before-and-after pictures for you to see. The more pictures available, the more experience that doctor will have.

It may seem like a lot of effort is required to make your best possible choice among cosmetic surgeons, but the work you put in now can help you enjoy long-term benefits.

1 Dec

Magento Development An Ideal Solution For Ecommerce Shopping Cart

In the competitive world, internet is the best medium to promote your product and services. Nowadays many organizations using online technologies to globalize their business and thats reason growing the demand of web development services.

Magento is an open source e-commerce platform that allows developing modern, stunning, and functioning efficiently online store without daunting any boundaries on the features and functions your website provides. Magento development is one of the best options for developers to provide solutions for online stores. It is open source ecommerce solution that saves cost of installation and makes your website more secure for online businesses.

Magento is widely considered to be the most manipulate and realistic, compare to other shopping carts. It allows full control to online business owners without any impulsion on business and its work-flow. Magento developers can easily customize your ecommerce solutions as per your business requires. Magento is a crucial choice for the online business. There are many of extensions available to select one of them which make the website more striking and proficient to users.

Magento ecommerce development a powerful aspect such as backend control panel with easy and faultless functionality. It has some good features like manage product navigation, payments, managing the catalog, shipping, order management and etc. It helps to ecommerce merchants to provide the stores over various components on their website. It offers complete control to its merchants over the functionality, content, and look of their website, increasing the roi.

Magento allow business owners to manage their online stores independently with the control over flawless features and provides incredible usability to users. It has unique feature like add Meta tags at product level or category wise. There are many open source ecommerce solutions available for online store but Magento can quickly customize the products as per category basis without complication.

1 Dec

Clipping Paths In Pack Shot And Product Photography.

In my 14 years of photographing professional photography I’m always being asked to shoot a clients product in front of a simple white Colorama. Typically this is because the client wants to place the object on a white printed brochure page or web page and also because products often contrast well against a white background, showing off their colour, intricacy and contrast.

For some subject matters the task of retaining a superbly lit, well exposed and crisp product whilst creating a flat true white backdrop from corner to corner is indeed manageable, notably when the product is much darker than the whiteness of Colorama.

Although, 9 times out of 10 reasonable results can infrequently be achieved. This is for one very simple reason:

When shooting most items I always shoot in a way that brings out the best features of the product itself which doesn’t necessarily create a truly white background. Correct lighting of the object will thus often result in underexposure of the background so that it appears an unpleasant and patchy shade of grey. Think of a pair of white shoes as an example. If the professional photographer was to endeavor to light the background so it appeared as a even white then they would very likely neglect the shoes making them appear overexposed, bleached out, lacking in detail and as flat and 2-D as the backdrop itself.

Needless to say these problems can generally be overcome with extensive and time consuming photographic lighting solutions such as flagging the item. A ‘flag’ practically creates a physical obstacle between the studio light and the object, as a result shading the item so that it gets less light whilst subsequently raising the intensity of light to the backdrop. This is good if the client has the means for what I call ‘bespoke’ product photography, but more often than not they have many hundreds of products they simply need cataloging so budgets and time scales are understandably limited.

In these instances the quickest, most inexpensive and often most practical solution is in the creation of a post production clipping path. A clipping path is where the image is imported into image manipulation software, mostly Photoshop, and then the object or product is essentially drawn around by hand via the pen tool to create a vector based path. This clipping path can then later be employed to the image file to effectively ‘cut-out’ or isolate the object from the background, such as when wishing to print. Consider this action as basically drawing round an object in a magazine with a pen then cutting round this drawn line with scissors to remove the object from the rest of the magazine.

The good point about clipping paths is the fact that not only can you precisely modify the exposure, colour caste, sharpness and contrast of the object separately without effecting the background, you can then place that object onto any background of your choice, as many times as you want. One day you may very well decide to paste it onto a white website the next week ask your designer to print up a mailshot with a whole range of products, all appearing as if they were shot at the same time. In order to give your cut out product a more ‘real’ feeling you might also ask your designer or photographer to attach a soft drop shadow, both to give it weight on the page and create a delicate transition between the products edges and the page.

In conclusion clipping paths offer the customer a cost effective and long term solution when confronted with the task of shooting bulk product shots, allowing the photographer to fully exploit the aesthetic attributes of the product without fretting about the final appearance of the background.

1 Dec

Basmati Rice Get The Best Staple Food For Good Health

Rice is one of the very important constituents of our daily meals. In some form or the other, it is an important part of the diet for most people. Any weaknesses or deficiencies in the rice strains that are consumed can therefore be incorporated in the body too. This makes it really a risk factor for those who are consuming rice. The best strains are therefore suggested out of which organic strains of basmati rice have really no match.

The basmati rice which is available for consumption has superiority over the other strains of rice available. The superiority is for the presence of a fragrance or a special flavor in the rice which makes it delicious and supreme over other usual and common rice strains. Also, the grain of the basmati rice is certainly longer than usual rice and also on cooking, rather than being sticky it is very soft and non-sticky. All these factors make this special rice strain better than the usual ones. Organic farming of basmati rice makes it an even better food which is completely healthy for the body.

Basmati rice is available in the brown and white forms. The brown basmati is the rice which has its husk, bran and germ intact with the grain. This kind of rice is far healthier and nutritious than white rice and is also chewier than the latter. White rice however has the husk, bran and germ removed and is called milled rice in other words. This kind of rice too is very healthy since it has the necessary nutrients present in it. The basmati rice which has been grown organically is the best substitute to any other strain of rice that may be consumed.

Organic basmati rice can now be availed online. Certified products are available easily and the best products can be chosen and ordered online. With such organic products now so easily available, maintaining a good healthy body is not difficult at all. Ensure good health with these foodstuffs easily.

1 Dec

Melbourne Cricket Stadium!

The ground was built way back in 1853 as home to Melbourne Cricket Club. It is positioned in Yarra Park in East Melbourne, within walking expanse of the city centre. It is part of the Melbourne Sports and Entertainment Precinct. Most of the tourists take flights to Melbourne to watch cricket tournaments as it is mainly a cricket stadium but it also hosts other events including Rugby Union, Soccer, Rugby League and festivals and events are also staged at the famous venue. The largest Australian Cricket ground is home to Melbourne Cricket Club. Since its inception the MCG has seen many redevelopments with the latest completed in February 2006. It has a total seating capacity of approximately 100,000. Its structure set many benchmarks for the construction of sporting stadiums in Australia.

All the visitors taking Melbourne flights just love to pay a visit to this ground it offers some of the finest facilities and viewing of any stadium in the country. Whether you are going to the ground to watch your favorite AFL team, or watching the cricket during the summer, this ground has the capacity to entertain you all the time you spend there. The best time to pay a visit to MCG is during the months of April to September because this is when matches are played in the Australian Football League. The matches you may watch by taking cheap Melbourne flights during these months include the matches between ; the Melbourne Clubs – Essendon, Collingwood, Carlton, Richmond (the big 4), Melbourne, St Kilda, and Kangaroos. Night time is the best for the atmosphere. The grand final of Australian Football is always played at the MCG, and in recent times the holy grail of rugby, and the Bledisloe Cup, were also played in this stadium.

This is the biggest cricket ground in the world. With updated seating facilities, the MCG now seats 90,000 in relative comfort while 100,000 seats in total. Different tour operators are there to arrange your tour to this and other stadiums in the city. They will welcome you after you have taken your cheap flights to Melbourne. Some of the greatest cricket matches of all times have been hosted by this stadium. In addition to games it also hosts many festivals. Due to its importance and the events holding here many people come to this site. A number of hotels are also in near vicinity of this place to accommodate foreigners coming to this place including hose taking Melbourne flights from UK.